Financial incentives may help spur healthy behavior change, reports Harvard Men’s Health Watch
The results show that paying can pay off. Members of the incentive group were more likely to enroll in a smoking cessation program than members of the information-only group (15.4% versus 5.4%). They were also more likely to quit within six months (20.9% versus 11.8%) and to remain nonsmokers six months after quitting (14.7% versus 5.0%) and 15 to 18 months after quitting (9.4% versus 3.6%).
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